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Fort Lauderdale, FL – December 21, 2020 – Altitude International Holdings, Inc. (OTCQB: “ALTD”) has filed a Form 8-K disclosing that on December 20, 2020, Greg Whyte, David Vincent, and Greg Breunich were appointed as directors. They join J.B. Frost, Hall of Fame Sportscaster Lesley Visser, basketball great Greg Anthony, and former Harvard Basketball Captain and investment banker Bob Kanuth on ALTD’s Board of Directors.

Professor Greg Whyte is a well-known authority on Exercise Physiology and Sports and Exercise Performance. An internationally recognized expert in the field, Greg has extensive professional experience assessing, treating, and improving the performance of patients, sporting enthusiasts and athletes. In 2014 Professor Whyte was awarded the Order of the British Empire for his services to Sports, Sport Sciences, and charity. He was an Olympian in the Modern Pentathlon and a European and World Championship medalist. Greg is currently a Professor of Applied Sport and Exercise Science at Liverpool John Moores University and the Director of Performance at the Centre for Health and Human Performance in London. Greg was previously on the Board of Directors of ALTD.

Dave Vincent is a Chartered Engineer and the Founder and CEO of Sporting Edge UK. Over the last 16 years, Sporting Edge has pioneered the development of high-capacity hypoxic generators for large room-based systems which also include the simultaneous control of temperature and humidity. Sporting Edge has exclusively licensed all its breakthrough technologies to ALTD. Previously Vincent worked in the engineering and technology markets including his directing the UK and European subsidiaries of 2 major US technology corporations. Mr. Vincent was previously CEO and a director of tA   LTD.

Greg Breunich created and began building the IMG Academy in 1978, at the age of 21. Under his stewardship and service as the Senior Vice President and Managing Director, IMG became the international gold standard in elite athletic training and education, producing some of the most famous athletes in the world.  Breunich left IMG in 2009 and for the last ten years has been developing his next generation of sports academies in Port St. Lucie and North Miami Beach. He is the Co-founder of Nick Bollettieri Tennis Academy, Founder of the David Leadbetter Golf Academy, IMG Soccer Academy, IMG Basketball,  Academy,  IMG Baseball  Academy,   IMG International  Performance  Institute,  IMG  Academy  (Pendleton  School),  Bollettieri  Sports Medicine Institute, IMG Mountain Sports Academy (Speed Skiing, Snow Boarding, Free Style) Bollettieri Development Co., Academy Park Development Company, IMG Academy Golf and Country Club, Legends Bay Development Co., Legends Cove Development Co. He Co-Developed Sagemont Online High School (a private labeled University of Miami Online High School later acquired re-named Kaplan Online High School) & Virtual Sage (online academic curriculum publishing company), Med Group development company, Celebrity Auto Company, JMC Landscaping, North Miami Beach Academy, Trident Water Company, and numerous other development companies and real estate partnerships.